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Art & Curatorship

The Label Is the First Invitation

At Vilabela, we believe that a great wine, like a work of art, has intention, memory, and layers.

Our commitment to curatorship goes beyond the vineyard—it extends to the selection of artworks that grace our labels and those that live on the estate.

Every Prim&Proper bottle is a celebration of this fusion: the taste of the terroir meets the depth of human expression.

"Wine gives courage and inclines men toward passion."
Ovideo

The Label That Listens to Us

Inspired by the "Last Supper" (Paulo Neves)

Prim&Proper White is inspired by the master Paulo Neves’s work “Last Supper”.

This sculpture evokes the uniqueness and interconnectedness of sharing, bearing witness to profound spirituality and respect for nature.

This wine, like this work, is not just flavor. It is an invitation to an essential trilogy: caring for the land, the beauty of place, and the profound bond between humankind, art, and wine. It is the lightest, freshest expression of an intense region.

Prim&Proper Douro Rosé 2024

The Label That Speaks to Us

Inspired by the work "Silences" by José Leite

Prim&Proper Rosé rests upon José Leite’s canvas “Silences”. The painting portrays a figure at rest at the center of light and mystery, where silence takes the lead. It is not an empty silence, but the silence of the soul—settling in when noise dissolves.

The Rosé is our most delicate yet structured expression. The wine invites sharing, listening, and reflection on the elegance that lies in simplicity and depth, just as in the painting.

Vilabela Wines

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