Our project is a refined selection from the Douro, free from formalities, with a focus on the world of art and design.
A brand born from the belief that excellence lies in intention and curation.
Our philosophy is based on the inseparable connection between place (Vilabela) and attitude (Prim&Proper). The estate provides the rigor of the terroir and selective raw materials; our spirit brings the irreverence, aesthetic sensitivity, and the demand of those who seek to go beyond the obvious.
The Prim&Proper line is the first manifestation of this universe. The name, simultaneously “primary and proper,” precisely reflects our wine: rigorous in its technical foundation and irreverent in its expression. It is a wine designed for the connoisseur who prefers straightforward conversation and refined aesthetics over erudition.
We are building a brand ecosystem — Vilabela Wines — that will embrace more products, experiences, and partnerships, but will always have a non-negotiable foundation: to be of place, yet speak the language of the world.
We toast to what unites us: presence and reunion.
